Job?Description:工作描述:
1.Good?Customer?relations:?Make?sure?staff?are?trained,?make?sure?a?handbook?is?made?for?ALL?with?do’s?and?don’t?and?trouble?shooting?on?problems?with?customers,.?This?can?be?implemented?in?the?form?of?weekly?lessons.?Liaise?with?GM??to?check?on?promotions?and?other?events,?gain?information?from?customers?on?what?they?expect?for?Blue?Marlin,?through?talking?to?them,?reading?forums?and?comments.?Through?talking?to?them?and?the?GM?feedback.?Ensure?there?is?a?clear?comments?and?suggestions?box?in?Blue?Marlin?bar?and?restaurant.?The?information?should?be?included?in?the?monthly?report.
良好的顧客關系:確保員工受過培訓,確保遵守手冊上的所有規章制度,每周一次對員工進行培訓,增強處理客人糾紛問題方面的技巧,與總經理檢查促銷活動和其他活動,通過與客人交談,?獲得客戶對藍槍魚的預期希望,閱讀各種論壇和評論信息。通過與客戶交流和總經理的反饋,確保有一個評論和意見箱在藍槍魚餐廳。這些信息應該包含在月度工作報告里面。
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2.Finance?and?Budgets:??Check?on?how?each?promotion?went,?did?we?make?money??Initiate?cost?saving?measures?where?necessary.??Check?on?costs?for?alcohol?and?food,?where?are?we?making?money?and?where?are?we?losing?money,?ensure?promotions?are?based?on?this?too.?Ensure?a?monthly?report?is?published?on?findings?and?GM’s?are?aware?of?their?cities?strengths?and?weaknesses.?Include?a?Operation?Checklist?in?the?reports,?make?sure?they?are?followed,?if?not?then?Corrective?Action?Plan’s?need?to?be?implemented.?Make?sure?all?reports?keep?to?the?Companies?standard.?Ensure?a?clear?department?budget?is?made?before?any?event?and?it?is?stuck?to?wherever?possible.
財務預算:檢查每個推廣活動如何進行,我們是否有盈利?要注意節約成本。檢查?酒?水和食物的成本,我們哪部分可以賺錢哪部分會賠錢,確保促銷活動以這兩個為前提。確保月度工作報告要寫到各城市各店的總經理知道他們的強勢和弱勢。包括營運檢查報告,確保他們跟隨著做,如果沒有,他們需要實行糾正措施計劃。確保所有的報告按照公司標準格式。確保所有活動之前都做好部門預算。
3.Events?Management:?Helping?Gm?and?headquarter?plan?the?yearly?marketing?plan.?Plan?and?co-ordinate?all?events?and?parties,?finding?sponsors.?For?all?of?the?above;?sponsors,?prizes,?tickets,?decorations,?bands,?posters?and?advertising,?menu’s?and?all?other?designs?are?also?part?of?the?responsibility?of?the?Area?Manager?to?co-ordinate?alongside?each?event?as?necessary.
活動管理:幫助總經理和總部計劃年度市場計劃。計劃和協調所有活動和派對,尋找贊助商。對于上述所有;贊助商、獎品、門票、裝飾品、樂隊、海報和廣告、菜單和所有其他的設計也是區域經理的責任,協調每個活動。
4.Marketing?research:?Check?on?other?events?and?promotions?in?the?area?held?by?competitors.?Make?sure?this?is?also?included?in?the?monthly?report.?Find?out?new?market?trends?and?implementation?programs
市場研究:檢查這個區域競爭對手的其他活動和促銷。這也包括在月度報告里的。找到新市場趨勢和實施方案。
5.Reporting:?Handbooks?for?staff?are?updated?regularly?with?new?promotions?and?food?and?drink?changes.?Daily?report?should?be?passed?to?the?CEO,?GM?and?marketing?Director.?Monthly?report?should?be?sent?to?the?CEO,?GM?and?Marketing?Director.?Department?budgets?for?all?events?should?be?complied?and?then?finalized?once?event?has?been?held?to?check?we?stayed?on?budget.?Gain?data?needed?for?the?monthly?report,?this?should?be?passed?to?the?Area?Manager?weekly,?the?format?shall?be?proved?to?them?to?fill?in,?so?to?speak.?This?shall?be?followed?up?with?a?Weekly?visit?to?local?companies?and?customers.
報告:定期更新員工手冊,新的促銷和食品,飲料的變化。每日工作報告應該發給首席執行官,總經理和營銷總監。月度工作報告應該發給首席執行官,總經理和營銷總監。所有活動的部門預算應該遵照之前的活動預算進行對比檢查。獲得月度報告所需的數據,這應該每周發給區域經理、格式要提供給他們填寫,每周訪問本地公司和客戶。
6.Media:?Deal?with?key?media?companies?in?each?city?such?as?magazines?and?radio?stations.?E.G.?design?deadlines,?contracts,?interviews,?reviews,?promotions.?Maintaining?our?social?media?networks?such?as?updating?events?and?promotions,?attracting?new?demographics?through?facebook?and?weibo.?Also?analyzing?online?forums.
媒體:處理在每個城市關鍵的媒體公司如雜志和廣播電臺。如設計期限、合同、采訪、評論、促銷活動。保持我們的社交媒體網絡如更新事件和促銷,通過facebook和新浪微博吸引新的人口統計數據。分析在線論壇。
7.Customer?data?base:?Collecting?and?maintaining?customers’?information?through?business?card?exchange?and?social?and?business?networking.?Sending?out?the?monthly?newsletter???and?informing?customers?via?the?email?database?software.
客戶資料:通過交換名片和各種社交,網絡收集和維護客戶信息。以郵件的方式通過客戶資料軟件系統每月給客戶發送資料。
8.Monthly?Report:?Shall?highlight?Performance?for?that?Month.?Strength?&?Weaknesses,?and?whether?the?BM?have?met?the?targets?for?sales(event?tickets,?promotion?on?products)?Also?Corrective?Action?Plans?in?the??case?of?a?failed?event.?Each?report?should?include?suggestions?for?the?next?month?and?next?months?goals.?To?see?weather?the?cities?are?on?route?to?meet?the?Companies?yearly?targets?each?month.
月度工作匯報:強調突出這個月的表現,優勢&弱勢,不管公司是否已達到銷售目標(活動門票,產品推銷)同時對于失敗的活動要有糾正措施計劃。每個報告都應該有下個月的建議和下個月的目標。看各店每月是否正常在向公司年度目標靠攏。